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Social Media Management

Develop your abilities. Hone your skills. Expand your knowledge.


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Chelsea Lomartire
Admissions Coordinator
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Belmont University is one of the first in the nation to offer a traditional bachelor’s degree in social media management. Here’s your opportunity to develop your social media abilities, hone your skills and expand your knowledge to become a strategic social media communicator.

Similar to print and broadcast media, the rapid adoption of social media has changed the ways we communicate. Unlike traditional media of the past, the power of social media is now in the hands of the many individual users instead of the few media giants. Organizations of all types in every industry are navigating the ever-changing landscape of media. Those organizations need communication strategists to help them maximize their use of social media.

The new Social Media Management program at Belmont University will prepare aspiring communication professionals to think strategically about the web-based and mobile platforms that are connecting people like never before. Brands from every industry and sector are using social media to engage the people they need to achieve their mission and business objectives. Students will be equipped to become digital content creators and strategists who can manage social media to achieve strategic communication goals for their organization or clients.

Program Curriculum

You can major or minor in Social Media Management at Belmont. The curriculum has been designed to help you think strategically, solve problems creatively and communicate purposefully.

Five key areas are at the core of the program:

  • Relationship building & strategic planning
  • Research & analytics
  • Content creation
  • Engagement & community management
  • Leadership, ethics & law

Through a mix of public relations and social media courses, you will learn how to:

  • Develop strategic plans for social media to support communication goals and objectives for relationship building and maintenance.
  • Design and conduct research to make strategic decisions about social media management and to evaluate the effectiveness of social media activities.
  • Create engaging content using words, images, audio, and video to achieve strategic communication goals on a variety of platforms and devices.
  • Identify and respond to emerging issues, risks or crises in online communities.
  • Practice responsible, ethical and legal social media management.